A new campaign, Psst (Positively Stockton on Tees) has been developed in response to the filming of the second series of the Channel 4 television programme Benefits Street. The aim is to offer an alternative to the the one-sided and negative portrayal the programme will likely make of the residents of Stockton-on-Tees.
To date, the campaign has responded to the filming with a twin track approach: with a number of actions to attempt to persuade the production company to stop filming in the borough and also by developing a communication campaign to focus on the positive aspects of Stockton on Tees.
The key messages of the campaign are:
- The borough of Stockton-on-Tees is a great place to live, work and visit
- The image of the Stockton Borough, presented by the Benefits Street programme is unbalanced
The idea behind the campaign has been developed as a result of discussions with residents, businesses and supporters of Stockton. We wanted to harness the obvious passion for the area by encouraging people to share positive stories, images, thoughts and experiences of the borough. These are all collated for others to view at www.positivelystocktonontees.co.uk, as well as on the following social media accounts:
- Twitter: twitter.com/positivelySOT
- Facebook: facebook.com/positivelystocktonontees
- Instagram: instagram.com/positivelystocktonontees
The campaign aims to tell the story of the whole Borough and does not just focus on the one road featured in the filming.
Already local media organisations, BBC Tees, The Gazette and Northern Echo have agreed to support the campaign. They will cover regular Positively Stockton-on-Tees stories, as well as run a joint monthly feature which will showcase the best of the stories, photographs, film and audio submitted by our supporters. The Hub will also be adding it’s own support to the campaign, why don’t you add yours? Visit, like & retweet at the above Social Media links to make your voice heard.